Free Guide · PDF
The Funnel Building Guide
How to turn a website into a revenue system: a 5-stage funnel framework — Attract, Capture, Nurture, Convert, Ascend — with the pages each stage needs, a welcome-sequence plan and benchmark guidance for the numbers to watch.
- The five stages, each with one job, the page or asset it needs, and the number to watch
- An opt-in page structure and what makes a good lead magnet
- A 7-email welcome sequence, from delivery email to day-14 check-in
- Benchmark ranges for opt-in rate, email click rate, tripwire and buyer-to-core conversion
- A 30-day build plan you can run on any WordPress site
Send me the guide
No spam. Unsubscribe anytime. Instant download.
The 5-stage framework
A funnel is a sequence of pages and messages where each step has one job and hands the visitor to the next. The guide walks through each stage in order.
Stage 1
AttractBring the right visitor to the site with one channel you can sustain.Stage 2
CaptureTrade something useful for an email address with a dedicated opt-in page.Stage 3
NurtureA welcome sequence that builds trust and shows the problem clearly.Stage 4
ConvertMake the first sale easy with a low-ticket offer page.Stage 5
AscendMove buyers to the core offer from the thank-you page and follow-up emails.Want to see where your current site is leaking revenue before you build? Start with the free Revenue Leak Audit.