Service · Per Project
Consumer Buying Research Report
A 7-section custom research report on who actually buys from your website, what they look for before they buy, and where your site loses them — delivered within 10 business days of your completed intake questionnaire.
- Seven sections, from buyer snapshot to prioritised recommendations
- Every finding tied to your own data — analytics, search queries, on-site behaviour, reviews and competitor pages
- A 10-day delivery timeline that starts with a client intake questionnaire
- Delivered as a written report with a walkthrough call
Consumer Buying Research Report
$497 one-time, per project
Order the Report →- 7-section written report
- 10-business-day delivery
- Client intake questionnaire to start
- Report framework & intake questionnaire (PDF) available to download after purchase
The 7 sections
The report answers one question: who is actually buying from this website, what do they look for before they buy, and where is the site losing them?
| Section | What it answers |
|---|---|
| 1. Buyer snapshot | Who converts today: segments, devices, locations and entry pages. |
| 2. Buying questions | The exact questions and phrases buyers search before purchase. |
| 3. Path to purchase | The most common page sequences that end in a sale — and the ones that end in exit. |
| 4. Intent signals | Which behaviours predict purchase on your site specifically. |
| 5. Objections and friction | Where buyers hesitate: price, trust, clarity or checkout. |
| 6. Competitor comparison | How three named competitors answer the same buying questions. |
| 7. Recommendations | Prioritised changes, each scored for revenue impact and effort. |
The 10-day delivery timeline
The clock starts when the intake questionnaire is returned and read-only access is granted.
| When | Step |
|---|---|
| Day 0 | Intake questionnaire returned; read-only analytics and Search Console access granted |
| Days 1–2 | Data pull: traffic, conversions, queries, on-site search and abandonment |
| Days 3–5 | Behaviour review: session recordings, heat maps, checkout and form flows |
| Days 6–7 | Competitor pages reviewed against the same buying questions |
| Days 8–9 | Report written; recommendations scored on impact × effort |
| Day 10 | Report delivered with a walkthrough call |
The client intake questionnaire
Sent on purchase. The report cannot start until it is returned.
1
The businessYour URL, what you sell, and the product or service most important to grow.2
The buyerYour best customer, what buyers look for, and the most common reason someone does not buy.3
CompetitorsThree competitors buyers compare you against, and where each is stronger.4
Data accessRead-only access to GA4, Search Console and any heat-map or e-commerce reports.5
Anything elseRecent site, pricing or offer changes, and any hypotheses you already have.What this is not. It is not a survey of the general public, a persona workshop or a traffic-growth plan. It is a diagnosis of the buyers your site already attracts, so it can convert more of them.