Traffic Intelligence Scorecard
A one-time, scored look at where your website’s traffic comes from and how it compares with up to 3 competitors you name, with the specific gaps to close first.
What the scorecard covers
Channel mix
Estimated share of visits from organic search, paid search, referral, social, email and direct, and where your traffic depends too heavily on one channel.
Competitor benchmark
The same traffic metrics for up to 3 competitors you choose, side by side with yours, so the gap is measured instead of guessed.
Search visibility
The keywords and pages that bring you visitors, plus the keyword gaps where competitors get search traffic and you don’t.
Referral and paid signals
Sites sending traffic to your competitors (your warmest outreach targets) and where competitors appear to be buying traffic.
Scored summary
Each area scored 1 to 5 with the reasoning written out, so you can see at a glance where the biggest gap is.
Prioritized action list
3 to 5 actions ranked by expected impact and effort, so you know what to do first.
How it works
| # | Step | Timing |
|---|---|---|
| 1 | Complete secure checkout ($350, one-time). Use the email address you want the scorecard sent to. | 2 min |
| 2 | Reply to your Stripe receipt with your website URL and up to 3 competitor websites. | After checkout |
| 3 | We pull the traffic data from industry-standard traffic intelligence platforms, then review and score it by hand. | Within 5 business days of your reply |
| 4 | Your scorecard and prioritized action list arrive by email. | By email |
| 5 | Want the same view every month? The Monthly Competitive Intelligence Module tracks it ongoing. No obligation. | Optional |
About the numbers: third-party traffic figures are modeled estimates, not your analytics. They are most useful for comparing sites against each other and spotting trends. For very small sites some metrics may not be available, and the scorecard says so when that happens.
Traffic Intelligence Scorecard
Channel mix · competitor benchmark (up to 3) · search visibility · scored summary · prioritized action list
Get my Traffic Intelligence Scorecard →
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Questions
How is this different from the monthly Competitive Intelligence Module?
The scorecard is a one-time snapshot with a score and an action list. The monthly module is an ongoing subscription that tracks competitors every month.
Do you need access to my analytics?
No. The scorecard uses third-party traffic estimates, so no logins or analytics access are needed.
Can I pick the competitors?
Yes. You name up to 3 competitor websites when you reply to your receipt. If you are not sure who to pick, tell us and we will suggest some for you to confirm.
What do I get?
A written scorecard covering channel mix, competitor benchmark, search visibility and referral/paid signals, with each area scored and a prioritized action list, delivered by email.
Provided for general informational purposes. Traffic figures come from third-party estimates and may differ from your own analytics; results from acting on the recommendations will vary. Not affiliated with or endorsed by any traffic data provider. Digital service, delivered by email; no physical goods ship.