Free Checklist · PDF
Buyer Intent Signals Checklist
42 buyer-intent signals across 6 categories that separate a visitor who is browsing from one who is ready to buy — plus a lead-scoring worksheet so your follow-up goes to the right people first.
- 42 observable signals, each rated Low, Medium or High intent
- Six categories: on-site behaviour, content engagement, email behaviour, search and referral, direct and commercial, and timing
- A lead-scoring worksheet with a simple points system
- What to do at each score: keep nurturing, send a personal email, or follow up today
- Where each signal shows up in the analytics, heat-map, email and CRM tools you already use
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The 6 signal categories
Buyer intent is a set of observable actions. Tick the signals you can measure, assign the points, and use the worksheet to rank leads.
A
On-site behaviourPricing-page visits, repeat visits, abandoned checkouts and forms.B
Content engagementComparison and cost articles, videos, calculators and lead-magnet downloads.C
Email behaviourOpens, clicks on offer links, replies and forwards.D
Search and referralBuying-intent queries, review sites, partner links and retargeting.E
Direct and commercialCalls booked, quotes requested, low-ticket purchases and fit with your ideal customer.F
TimingRising activity, clusters of signals and budget-cycle timing.Want this done for you on your own traffic? See the Consumer Buying Research Report.